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October, 2008

The latest CircMatters, by Jack Hanrahan, features the newest innovation by WRSS in the verified public place arena…

Click here or on the image to read the full article

(Hanrahan, Jack. “WRSS Changing the Verified Game.” CircMatters 3 October, 2008: Volume I, Issue 12).

September, 2006

“Recent articles have questioned the value of “verified” circulation, a new ABC category. We welcome this new classification because it includes and highlights an important but often underappreciated segment of magazine distribution: public-place copies that are sent to waiting rooms and reception areas.”

“Public Place has long been an important part of magazine circulation. The fact that it is now being reported differently should not matter. Here’s what matters: Are magazines being read? Are readers connecting with the advertising? And based on multiple studies, the answer to both questions is a resounding yes.”

(Published in the Letters To The Editor section of the September 4th edition of Advertising Age. Letter co-authored by Jack Kliger-Hachette, Michael Klingensmith-Time, Inc., John Q. Griffin-National Geographic and Jack Griffin-Meredith.)

September, 2006

The Value of Magazine Readership study, from the Magazine Publishers of America, suggests that many assumptions may not be accurate about the connection between consumers’ reaction to magazine advertising and the price paid and circulation source for the magazines they read. This report shows:

  • Price paid and circulation source do not predict reader engagement or demographics
  • Differences in the ways subscribers, newsstand buyers and public place readers respond to magazines and to advertising in them are often insignificant
  • Public Place copies generate significant advertising exposure opportunities, often to readers in desirable demographic characteristics

Debbie Solomon, Senior Partner, Group Research Director, Mindshare said “What is important is how the readers reads the magazine, not how they obtained the copy or price they paid….”

(Published in September 27th edition of Research Brief, from the Center For Media Intelligence.)

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