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Learn More About: Surgery
   
Definition of Practice

The branch of medicine that deals with the diagnosis and treatment of injury, deformity, and disease by manual and instrumental means.
 
   
WRSS Database Dynamics

Current Surgery count – 6,430

Top County – A – 44.2% (2,840 locations)

Top 3 States – Florida (12.0%) – Texas (8.1%) – New York (7.2%)

Top 5 DMA’s – New York, Los Angeles,  Philadelphia, Chicago, San Francisco

Top 5 Demographic Groups (as defined by PRIZM)

Cluster/Name Group HHI Age Employment Education
01    Upper Crust Elite Suburbs $121,186  45-64 Graduate Plus Management
03    Movers & Shakers Elite Suburbs
$109,351
35-54 Graduate Plus Management
04    Young Digerati Urban Uptown $91,104  25-44 Graduate Plus Management
12    Brite Lites, Li'l City 2nd City Society $77,320  <55 Graduate Plus Management
02    Blue Blood Estates Elite Suburbs $126,538  45-64 Graduate Plus Management
 
   
Multi-Practice Locations

Of all available Surgery offices, 771 (12.0%) have multiple physician practitioners. These offices are highly desirable due to their larger waiting rooms and heavier patient traffic resulting in more exposure to potential magazine readers.

 
   
 
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