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Learn More About: Sports Medicine
   
Definition of Practice

A field of medicine concerned with the functioning of the human body during physical activity and with the prevention and treatment of athletic injuries.
 
   
WRSS Database Dynamics

Current Sports Medicine count – 2,736

Top County – A – 37.3% (1,020 locations)

Top 3 States – Florida (10.4%) –New York (8.3%) – California (6.8%)

Top 5 DMA’s – New York, Los Angeles,  Philadelphia, Tampa, Chicago

Top 5 Demographic Groups (as defined by PRIZM)

Cluster/Name Group HHI Age Employment Education
01    Upper Crust Elite Suburbs $121,186  45-64 Graduate Plus Management
03    Movers & Shakers Elite Suburbs
$109,351
35-54 Graduate Plus Management
53    Mobility Blues Micro-City Blues $30,719  <35 Some College WC, Service, Mix
02    Blue Blood Estates Elite Suburbs $126,538  45-64 Graduate Plus Management
19    Home Sweet Home Affluentials $72,029  <55 College Grad Professional
 
   
Multi-Practice Locations

Of all available Sports Medicine offices, 392 (12.0%) have multiple physician practitioners. These offices are highly desirable due to their larger waiting rooms and heavier patient traffic resulting in more exposure to potential magazine readers.

 
   
 
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