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Learn More About: Radiology Specialist
Definition of Practice

The branch of medicine that deals with the use of radioactive substances in diagnosis and treatment of disease.
WRSS Database Dynamics

Current Radiology Specialist count – 2,198

Top County – A – 40.4% (888 locations)

Top 3 States – California (9.5%) – New York (9.2%) – Florida (9.1%)

Top 5 DMA’s – New York, Los Angeles, Washington, DC, Phoenix, Tampa

Top 5 Demographic Groups (as defined by PRIZM)

Cluster/Name Group HHI Age Employment Education
01    Upper Crust Elite Suburbs $121,186  45-64 Graduate Plus Management
02    Blue Blood Estates Elite Suburbs $126,538  45-64 Graduate Plus Management
03    Movers & Shakers Elite Suburbs
35-54 Graduate Plus Management
09    Big Fish, Small Pond Landed Gentry $87,539  45-64 Graduate Plus White Collar, Mix
05    Country Squires Landed Gentry $107,442  35-54 Graduate Plus Management
Multi-Practice Locations

Of all available Radiology Specialist offices, 269 (12.2%) have multiple physician practitioners. These offices are highly desirable due to their larger waiting rooms and heavier patient traffic resulting in more exposure to potential magazine readers.

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