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Learn More About: Pathologist
   
Definition of Practice

The branch of medical science that studies the causes and nature and effects of diseases.
 
   
WRSS Database Dynamics

Current Pathologist count –  470

Top County – A – 38.1% (179 locations)

Top 3 States – Texas (15.7%) – California (12.3%) –Florida (7.2%)

Top 5 DMA’s – Los Angeles, New York, Dallas, Houston, San Francisco

Top 5 Demographic Groups (as defined by PRIZM)

Cluster/Name Group HHI Age Employment Education
01    Upper Crust Elite Suburbs $121,186  45-64 Graduate Plus Management
12    Brite Lites, Li'l City 2nd City Society $77,320  <55 Graduate Plus Management
03    Movers & Shakers Elite Suburbs
$109,351
35-54 Graduate Plus Management
09    Big Fish, Small Pond Landed Gentry $87,539  45-64 Graduate Plus White Collar, Mix
04    Young Digerati Urban Uptown $91,104  25-44 Graduate Plus Management
 
   
Multi-Practice Locations

Of all available Pathologist offices, 65 (13.8%) have multiple physician practitioners. These offices are highly desirable due to their larger waiting rooms and heavier patient traffic resulting in more exposure to potential magazine readers.

 
   
 
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