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Learn More About: Orthopedic
Definition of Practice

The branch of medicine that deals with the prevention or correction of injuries or disorders of the skeletal system and associated muscles, joints, and ligaments.
WRSS Database Dynamics

Current Orthopedic count – 8,516

Top County – A – 43.2% (3,681 locations)

Top 3 States – California (10.3%) – Florida (8.4%) – Texas (7.2%)

Top 5 DMA’s – New York, Philadelphia, Los Angeles, Detroit, Chicago

Top 5 Demographic Groups (as defined by PRIZM)

Cluster/Name Group HHI Age Education Employment
01    Upper Crust Elite Suburbs $121,186  45-64 Graduate Plus Management
03    Movers & Shakers Elite Suburbs
35-54 Graduate Plus Management
04    Young Digerati Urban Uptown $91,104  25-44 Graduate Plus Management
09    Big Fish, Small Pond Landed Gentry $87,539  45-64 Graduate Plus White Collar, Mix
02    Blue Blood Estates Elite Suburbs $126,538  45-64 Graduate Plus Management
Multi-Practice Locations

Of all available Orthopedic offices, 1,220 (14.3%) have multiple physician practitioners. These offices are highly desirable due to their larger waiting rooms and heavier patient traffic resulting in more exposure to potential magazine readers.

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