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Learn More About: Optometrist
Definition of Practice

A person who is professionally trained and licensed to examine the eyes for visual defects, diagnose problems or impairments, and prescribe corrective lenses or provide other types of treatment.
WRSS Database Dynamics

Current Optometrist count – 12,156

Top County – A – 41.2% (5,010 locations)

Top 3 States – California (14.9%) – Texas (8.8%) – Florida (5.3%)

Top 5 DMA’s – Los Angeles, New York, Philadelphia, San Francisco, Chicago

Top 5 Demographic Groups (as defined by PRIZM)

Cluster/Name Group HHI Age Employment Education
01    Upper Crust Elite Suburbs $121,186  45-64 Graduate Plus Management
09    Big Fish, Small Pond Landed Gentry $87,539  45-64 Graduate Plus White Collar, Mix
03    Movers & Shakers Elite Suburbs
35-54 Graduate Plus Management
02    Blue Blood Estates Elite Suburbs $126,538  45-64 Graduate Plus Management
05    Country Squires Landed Gentry $107,442  35-54 Graduate Plus Management
Multi-Practice Locations

Of all available Optometrist offices, 810 (6.7%) have multiple physician practitioners. These offices are highly desirable due to their larger waiting rooms and heavier patient traffic resulting in more exposure to potential magazine readers.

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