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Learn More About: Oncologist
Definition of Practice

The branch of medicine that deals with tumors, including study of their development, diagnosis, treatment, and prevention.
WRSS Database Dynamics

Current Oncologist count –  1,646

Top County – A – 40.8% (672 locations)

Top 3 States – California (10.7%) – Florida (8.6%) – Texas (8.5%)

Top 5 DMA’s – New York, Los Angeles, Philadelphia, Chicago, Houston

Top Demographic Groups (as defined by PRIZM)

Cluster/Name Group HHI Age Education Employment
01    Upper Crust Elite Suburbs $121,186  45-64 Graduate Plus Management
03    Movers & Shakers Elite Suburbs
35-54 Graduate Plus Management
04    Young Digerati Urban Uptown $91,104  25-44 Graduate Plus Management
12    Brite Lites, Li'l City 2nd City Society $77,320  <55 Graduate Plus Management
35    Boomtown Singles City Centers
<55 College Grad WC, Service, Mix
Multi-Practice Locations

Of all available Oncologist offices, 295 (17.9%) have multiple physician practitioners. These offices are highly desirable due to their larger waiting rooms and heavier patient traffic resulting in more exposure to potential magazine readers.

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