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Learn More About: Obstetrics & Gynecology
Definition of Practice

The branch of medicine dealing with health care for women, especially the diagnosis and treatment of disorders affecting the female reproductive organs and the treatment of women in child birth also during the period before and after delivery.
WRSS Database Dynamics

Current Ob/Gyn count – 19,045

Top County – A – 48.3% (9,205 locations)

Top 3 States – California (11.1%) – New York (8.9%) – Texas (7.2%)

Top 5 DMA’s – New York, LA, Chicago, Philadelphia, Washington, DC

Top 5 Demographic Groups (as defined by PRIZM)

Cluster/Name Group HHI Age Education Employment
01    Upper Crust Elite Suburbs $121,186  45-64 Graduate Plus Management
03    Movers & Shakers Elite Suburbs
35-54 Graduate Plus Management
02    Blue Blood Estates Elite Suburbs $126,538  45-64 Graduate Plus Management
05    Country Squires Landed Gentry $107,442  35-54 Graduate Plus Management
04    Young Digerati Urban Uptown $91,104  25-44 Graduate Plus Management
Multi-Practice Locations

Of all available Ob/Gyn offices, 4,315 (22.7%) have multiple physician practitioners. These offices are highly desirable due to their larger waiting rooms and heavier patient traffic resulting in more exposure to potential magazine readers.

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