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Learn More About: Medical Laboratory
Definition of Practice

A medical oriented place equipped to conduct scientific experiments, tests, investigations, etc., or to manufacture chemicals, medicines, or the like.
WRSS Database Dynamics

Current Medical Laboratory count –  1,430

Top County – A – 45.0% (643 locations)

Top 3 States – California (18.0%) – New York (7.6%) – Florida (7.6%)

Top 5 DMA’s – Los Angeles, New York, Philadelphia, San Francisco, Washington, DC

Top 5 Demographic Groups (as defined by PRIZM)

Cluster/Name Group HHI Age Education Employment
03    Movers & Shakers Elite Suburbs
35-54 Graduate Plus Management
19    Home Sweet Home Affluentials $72,029  <55 College Grad Professional
12    Brite Lites, Li'l City 2nd City Society $77,320  <55 Graduate Plus Management
30    Suburban Sprawl Middleburbs $53,267  45-64 College Grad White Collar, Mix
04    Young Digerati Urban Uptown $91,104  25-44 Graduate Plus Management
Multi-Practice Locations

Of all available Medical Laboratory offices, 138 (9.7%) have multiple physician practitioners. These offices are highly desirable due to their larger waiting rooms and heavier patient traffic resulting in more exposure to potential magazine readers.

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