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Learn More About: Geriatric
   
Definition of Practice

The specialty of medicine dealing with the diseases, debilities, and care of aged persons.
 
   
WRSS Database Dynamics

Current Geriatric count – 150

Top County – A – 50.7% (76 locations)

Top 3 States – New York (10.0%) – California (10.0%) – Florida (10.0%)

Top 5 DMA’s – New York, Tampa, Los Angeles, Detroit, Phoenix

Top 5 Demographic Groups (as defined by PRIZM)

Cluster/Name Group HHI Age Education Employment
01    Upper Crust Elite Suburbs $121,186  45-64 Graduate Plus Management
04    Young Digerati Urban Uptown $91,104  25-44 Graduate Plus Management
02    Blue Blood Estates Elite Suburbs $126,538  45-64 Graduate Plus Management
09    Big Fish, Small Pond Landed Gentry $87,539  45-64 Graduate Plus White Collar, Mix
03    Movers & Shakers Elite Suburbs
$109,351
35-54 Graduate Plus Management
 
   
Multi-Practice Locations

Of all available Geriatric offices, 19 (12.7%) have multiple physician practitioners. These offices are highly desirable due to their larger waiting rooms and heavier patient traffic resulting in more exposure to potential magazine readers.

 
   
 
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