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Learn More About: Gastroenterologist
Definition of Practice

The medical specialty concerned with the function and disorders of the stomach, intestines, and related organs of the gastrointestinal tract.
WRSS Database Dynamics

Current Gastroenterologist count – 2,347

Top County – A – 47.8% (1,121 locations)

Top 3 States – New York (11.5%) – California (10.2%) – Florida (9.0%)

Top 5 DMA’s – New York, Los Angeles, Philadelphia, Washington, DC, Chicago

Top 5 Demographic Groups (as defined by PRIZM)

Cluster/Name Group HHI Age Education Employment
04    Young Digerati Urban Uptown $91,104  25-44 Graduate Plus Management
03    Movers & Shakers Elite Suburbs
35-54 Graduate Plus Management
01    Upper Crust Elite Suburbs $121,186  45-64 Graduate Plus Management
12    Brite Lites, Li'l City 2nd City Society $77,320  <55 Graduate Plus Management
13    Upward Bound 2nd City Society $88,455  35-54 Graduate Plus Management
Multi-Practice Locations

Of all available Gastroenterologist offices, 356 (15.2%) have multiple physician practitioners. These offices are highly desirable due to their larger waiting rooms and heavier patient traffic resulting in more exposure to potential magazine readers.

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