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Learn More About: Alternative Medicine
Definition of Practice

A variety of therapeutic or preventive health care practices, such as homeopathy, naturopathy, chiropractic, and herbal medicine, that do not follow generally accepted medical methods and may not have a scientific explanation for their effectiveness.
WRSS Database Dynamics

Current Alternative Medicine count – 4,878

Top County – A – 51.5% (2,513 locations)

Top 3 States – California (27.1%) – Florida (6.9%) – New York (6.0%)

Top 5 DMA’s – Los Angeles, San Francisco, New York, Boston, Seattle

Top 5 Demographic Groups (as defined by PRIZM)

Cluster/Name Group HHI Age Education Employment
04    Young Digerati Urban Uptown $91,104  25-44 Graduate Plus Management
01    Upper Crust Elite Suburbs $121,186  45-64 Graduate Plus Management
03    Movers & Shakers Elite Suburbs $109,351 35-54 Graduate Plus Management
07    Money & Brains Urban Uptown $93,457  45-64 Graduate Plus Management
29    American Dreams Urban Uptown $58,517  35-54 College Grad Professional

Additional sub classifications are available, including – Acupuncture, Holistic Medicine, Hypnotherapy, Massage Therapist, Naturopathic Medicine.


Multi-Practice Locations

Of all available Alternative Medicine offices, 284 (5.8%) have multiple physician practitioners. These offices are highly desirable due to their larger waiting rooms and heavier patient traffic resulting in more exposure to potential magazine readers.
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