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Learn More About: Allergist
   
Definition of Practice

A physician specializing in diagnosis and treatment of an abnormal reaction of the body to a previously encountered allergen introduced by inhalation, ingestion, injection, or skin contact, often manifested by itchy eyes, runny nose, wheezing, skin rash, or diarrhea.
 
   
WRSS Database Dynamics

Current Allergist location count – 1,985

Top County – A – 50.1% (995 locations)

Top 3 States – New York (8.8%) –– California (8.7%) –– Texas (8.4%)

Top 5 DMA’s – New York, Philadelphia, Chicago, LA, Washington, D.C.

Top 5 Demographic Groups (as defined by PRIZM)

Cluster/Name Social Group HHI Age Education Employment
03    Movers & Shakers Elite Suburbs $109,351 35-54 Graduate Plus Management
01    Upper Crust Elite Suburbs $121,186  45-64 Graduate Plus Management
04    Young Digerati Urban Uptown $91,104  25-44 Graduate Plus Management
19    Home Sweet Home Affluentials $72,029  <55 College Grad Professional
12    Brite Lites, Li'l City 2nd City Society $77,320  <55 Graduate Plus Management
 
   
Multi-Practice Locations

Of all available Allergist offices, 388 (19.5%) have multiple physician practitioners. These offices are highly desirable due to their larger waiting rooms and heavier patient traffic resulting in more exposure to potential magazine readers.

 
   
 
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