In February 2018, CMS acquired Waiting Room Subscription Services (WRSS). With 30 years in the public place distribution business, WRSS is regarded as an industry pioneer with longevity and experience in this important circulation service.
Waiting Room Subscription Services is a leading provider of audience development services for major magazine publishers, marketers and charitable organizations. Our programs are designed to extend the reach and influence of your brands while growing the size and quality of your customer database.
We deliver national and regional magazines to highly targeted public place locations and audiences, such as beauty salons, fitness centers, doctor’s waiting rooms, and more. Whether thumbing through the latest travel magazine in the lobby of a hotel or gaining access to a niche hobbyist publication, we ensure recipients have a strong affinity for the content of each publication.
*According to GfK MRI consumer data in 2015. GfK MRI's Survey of the American Consumer® is the industry standard for magazine audience ratings in the U.S. and is used in the majority of media and marketing plans in the country.
Consumer Marketing Solutions maintains a proprietary database that was built around a unique combination consumer interests, US Census data and public place locations. Our internal research and proprietary knowledge allows for precision targeting based on outlet characteristics and geo-demographics. The results are the development of a vast and uniquely new audience for our clients.
At WRSS, we are experienced in proven modeling based on traditional data sources and hungry for new customer insights and analytics. We are backed by an exceptional team and extensive software to ensure your project will be overseen with highest level of service and attention to detail.
Whether it is a wellness client that should want to distribute within Whole Foods trade areas or a lifestyle mailer targeting the trade areas of a specific high-end clothing store, we have the tools to place it where you want. Categories for public place locations include:
Each of these sectors can be further segmented to ensure your database is the best reflection of your title's natural appeal.
"We greatly value our relationship with Consumer Marketing Solutions. WRSS/CMS has helped our company to elevate our targeted public place distribution strategy for several of our publications. They understand our needs as a publisher and work hard to make us successful."
Becca Hersh, SagaCity Media, Inc.
"For close to a decade we have used WRSS/CMS for our public place circulation. Having weekly, monthly and bi-monthly titles requires attentiveness to detail. At times the audience for a particular title requires a particular change (in a rush of course), they have always been able to help us meet our goals."
Rochelle Boorstein, AMI
"Public place distribution has always been a vital part of our source mix, providing the appropriate brand exposure and the readership our advertisers need. We have worked with WRSS/CMS for years, relying on their expertise to identify the correct target market for our various publications. They truly have been a great partner, and an asset to our business."
Mark T. Harris, Texas Monthly and Emmis Publishing
Vice President, Sales WRSS
Harold has over 30 years in the publishing business. He has consulted or been in a senior magazine marketing position with some of the largest publishing companies in the industry including Newsweek, Condé Nast, American Media, ABC Publishing, CMP Media just to name a few. In 2003 he co-founded Consumer Marketing Solutions the leading provider of Verified Circulation to the magazine industry. Harold attended St. John’s University.
Enjoys: Golf, Bicycling and enjoying time with his grandson.
Director, Sales WRSS
Mike has 28 years of magazine publishing experience, which includes advertising sales, circulation marketing, direct marketing and media research, with a focus on print and marketing. After his start in publishing with Family Media in the Media Planning and Research department, Mike spent 2 years at Hearst Business Media as Regional Ad Sales Manager, Southeast United States after which he moved on to Cowles Magazine as Circulation Business Manager. From Cowles Magazine, Mike served as a Publisher Relations Director for Publishers Clearing House. Most recently, Mike managed the Publisher Relations team at Waiting Room Subscription Services (WRSS), where he worked with a wide variety of publishers to develop customized public place marketing solutions, improving overall readership audiences and demographics through syndicated media research. After Subdirect acquired WRSS in February 2018, Mike joined the team.
Enjoys: The fast pace of running and slowing down with a round of golf.
21 West 46th Street
New York, NY 10036
653 W. Fallbrook Ave, Suite 101
Fresno, CA 93711
Copyright © · Waiting Room Subscription Services · All Rights Reserved · wrss.com