We provide high quality, targeted public place
and individual verified subscriptions

In February 2018, CMS acquired Waiting Room Subscription Services (WRSS). With 30 years in the public place distribution business, WRSS is regarded as an industry pioneer with longevity and experience in this important circulation service.


Waiting Room Subscription Services is a leading provider of audience development services for major magazine publishers, marketers and charitable organizations. Our programs are designed to extend the reach and influence of your brands while growing the size and quality of your customer database.

We engaged over 200 million readers in 2017.


We deliver national and regional magazines to highly targeted public place locations and audiences, such as beauty salons, fitness centers, doctor’s waiting rooms, and more. Whether thumbing through the latest travel magazine in the lobby of a hotel or gaining access to a niche hobbyist publication, we ensure recipients have a strong affinity for the content of each publication.

  • Verified public place subscriptions are proven to reach a large number of highly engaged readers; 80% of adults have read a magazine outside of the home in the last month and seek out their favorite magazines when visiting a public place.*
  • Public place magazines generate an average of 19 readers per copy*, allowing you to reach larger audiences and offer increased advertiser value - without increasing circulation costs.
  • Firm compliance with AAM to develop methodologies for meeting opt-out, consecutive issue, and program approval requirements.
  • Some of our publishing partners include Meredith, Hearst, Conde Nast and American Media Inc.

We understand your market and grow with your audience.

*According to GfK MRI consumer data in 2015. GfK MRI's Survey of the American Consumer® is the industry standard for magazine audience ratings in the U.S. and is used in the majority of media and marketing plans in the country.


Waiting Room Subscription Services maintains a proprietary database that was built around a unique combination consumer interests, US Census data and public place locations. Our internal research and proprietary knowledge allows for precision targeting based on outlet characteristics and geo-demographics. The results are the development of a vast and uniquely new audience for our clients.

  • The WRSS “Best Reader Model” is our approach to tease out the unique traits of your existing customer files and overlay these across our extensive prospect pool, ensuring a list that closely resembles the characteristics your current subscriber base.
  • We partner with leading information service companies such as MRI, Experian's Mosaic, Fortune 100 and PRIZM in addition to US Census and SIC data.
  • De-duplication software to provide maximum efficient coverage.
  • Frequent mailings allow us to monitor audience effects and update our database on an on-going basis.
  • Highest level of postal compliance: 99% plus.

We’ve developed the industry’s largest and highest quality database of potential customers.


At WRSS, we are experienced in proven modeling based on traditional data sources and hungry for new customer insights and analytics. We are backed by an exceptional team and extensive software to ensure your project will be overseen with highest level of service and attention to detail.

  • Our hands-on approach with our data provides a greater insight and flexibility in scheduling that cannot be found elsewhere.
  • Industry-leading turnaround to meet information, planning and fulfillment needs.
  • Customer service website allowing waiting room clients to customize their magazine selection.
  • We are the only public place specialist that provides internal fulfillment using the most up-to-date industry software.
  • Our database is 25% larger. The benefit of the larger database is more unique locations.
  • We do not charge for the required AAM postcard.
  • We pay for postal electronic returns and replaces all names at no additional charge. Our fee is all-inclusive with no hidden charges.
  • We will build a “Best Reader” regression model, based on current membership files and desired demographics at no cost. The goal will be to target those zip codes where there is the highest potential of attracting new readers.


Whether it is a wellness client that should want to distribute within Whole Foods trade areas or a lifestyle mailer targeting the trade areas of a specific high-end clothing store, we have the tools to place it where you want. Categories for public place locations include:

Each of these sectors can be further segmented to ensure your database is the best reflection of your title's natural appeal.


Meet the team

Harold Buckley

Vice President, Sales WRSS

Harold has over 30 years in the magazine publishing business. He has consulted with or held a senior magazine marketing position with some of the largest publishing companies in the industry including Newsweek, Condé Nast, American Media Inc., ABC Publishing, and CMP Media, just to name a few. In 2003, he co-founded Consumer Marketing Solutions (CMS), a leading provider of verified circulation to the magazine industry. In February 2018, CMS acquired Waiting Room Subscription Services. Harold attended St. John’s University.

Enjoys: Golf, Bicycling and spending time with his grandchildren.

Michael Brennock

Director, Sales WRSS

Mike has 28 years of magazine publishing experience, which includes advertising sales, circulation marketing, direct marketing and media research. Starting with Family Media in the Planning and Research department, Mike then spent 2 years at Hearst Business Media as Regional Ad Sales Manager, Southeast, after which he moved on to Cowles Magazine. From Cowles Magazine, Mike served as a Publisher Relations Director for Publishers Clearing House. Most recently, Mike managed the Publisher Relations team at Waiting Room Subscription Services, which was acquired by CMS in February 2018.

Enjoys: The fast pace of running and slowing down with a round of golf.

Kellie Watt

Director of Marketing, WRSS

After starting out in media planning and research at Ogilvy & Mather, Kellie jumped to the magazine publisher side, in a marketing services role, at The New Yorker, Elle and Vogue. In 2004, Kellie joined the marketing services team at DJG Marketing and eventually moved over to WRSS, where she developed distribution plans and provided in-depth analyses for clients (based on syndicated research and circulation data, etc.). After Subdirect acquired WRSS in February 2018, Kellie joined the team as a consultant, until June, when she was hired full time.

Enjoys: attending thrash metal concerts and, as an animal lover, spending Saturdays volunteering at the Goats of Anarchy goat sanctuary in Hunterdon County, NJ.


Interested in working with us? Contact us today.

Customer Service inquiries

Phone: 888.965.8905
Email: customercare@wrss.com

Sales Contacts

Harold Buckley
Michael Brennock
Email: info@wrss.com


1460 Broadway
New York, NY 10036

Send all returns to:

653 W. Fallbrook Ave, Suite 101
Fresno, CA 93711

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